Posted on October 23, 2017 in Marketing
The development of a mobile application never stops, even after its publication on the stores. It must be constantly improved to retain users. To do this, it is essential to analyze their behavior. As Flurry shows, the retention rate of mobile apps varies by category:
Each application will have its specific KPIs, there are still some important measures for all mobile applications:
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Posted on October 23, 2017 in Marketing
If you already have some experience in mobile application development, you’ve probably noticed that programming knowledge is sometimes not enough to meet the needs of customers … especially if you work freelance. To carry out the projects, you must combine the skills of the designer, the programmer and the expert in mobile marketing … (more…)