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Best Marketing And Distribution Strategies For Your New Mobile App

Posted on October 23, 2017 in Marketing

Important Ways To Promote Your New Mobile app or Game For Free

If you already have some experience in mobile application development, you’ve probably noticed that programming knowledge is sometimes not enough to meet the needs of customers … especially if you work freelance. To carry out the projects, you must combine the skills of the designer, the programmer and the expert in mobile marketing …

It is very important to set up a mobile marketing strategy to promote an app. Talk to your prospects … They will appreciate knowing that you are concerned about the profitability of their project.

It is very important to set up a mobile marketing strategy to promote an app. Talk to your prospects … They will appreciate knowing that you are concerned about the profitability of their project.

To promote an application effectively, it is recommended to:

1) Generate numerous downloads during the three weeks after launching the application. Blinds automatically spot applications that are of great interest immediately after they are released and give them more visibility.

2) Generate organic downloads. To do this, you need to set up a good ASO and SEO.

There is no magic formula. The important thing is to define the mobile marketing strategy long before the launch of the app. It is tempting but really useless to resort to techniques that only aim to increase the number of downloads. If the application does not meet the needs of the user, the user may leave a bad comment and thereby scare potential customers … In addition, the algorithm of the App Store rewards the quality of the estimated application based on user ratings. Do not try to attract them at all costs …

Build the mobile marketing strategy before launching the app

It is important to start communicating around the app at least a few weeks before it is posted on the stores. Here are some tools that your client could use to do this:

  • A landing page. It is an excellent advertising tool on the internet.
  • A blog. The maintenance of a blog certainly requires a lot of time but allows to use the SEO to strengthen the marketing strategy.
  • A promotional video.
  • A mailing list. Tools like Clearbit Connect help find the email addresses of the people and companies that interest you.
  • Social networks. Their advantage is that individuals can easily share information with their knowledge. This means that if they like your product, they will prospect for you. It is not necessary to be present on all social networks, but target at least the main: Facebook, Twitter and why not Linkedin.
  • Trade fairs, conferences and various events.
  • Media, blogs, forums.
  • Facebook Ads.
  • Word of mouth.
  • Finally, do not forget to talk about the application to … everyone who knows you, family, friends, colleagues, service providers …

The choice of tools will of course depend on the audience you target and the budget. Instead of using all the available channels, it is better to put in place a solid long-term strategy for three or four tools.