The development of a mobile application never stops, even after its publication on the stores. It must be constantly improved to retain users. To do this, it is essential to analyze their behavior. As Flurry shows, the retention rate of mobile apps varies by category:
Each application will have its specific KPIs, there are still some important measures for all mobile applications:
If you already have some experience in mobile application development, you’ve probably noticed that programming knowledge is sometimes not enough to meet the needs of customers … especially if you work freelance. To carry out the projects, you must combine the skills of the designer, the programmer and the expert in mobile marketing … (more…)
No matter how old they are, singles now have new tools at their fingertips to meet the soul mate: dating apps. If networks like this once had bad press, they now have millions of users around the world. Here are 5 reasons to try your luck on these apps. (more…)
These AIs will not help you organize your day, but to find love. And when algorithms sweep for you, what happens to chance and romance?
Find love through algorithms? The idea is taken very seriously by many dating sites. While we can fall on TV on a reality show whose principle is to study the possibility of marrying someone we have never seen, using “compatibility” calculations, the technology go further. Algorithms now allow you to predict with whom you are likely to live a big (or small) story. (more…)